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MaxInvent

Evidence directory

UK ecommerce evidence starts with primary sources.

Use the source owner, exact release and capture date. This page does not publish estimated market size, seller counts, returns rates or private Search Console data.

Last updated .

Office for National Statistics — retail sales

UK retail and internet-sales releases. Record the exact release, table, period and revision date used.

Open primary source

HMRC — VAT guidance

Current VAT registration, online-marketplace and record-keeping guidance. Obtain qualified advice for a specific business.

Open primary source

Information Commissioner's Office

UK GDPR guidance. Hosting location alone does not determine compliance.

Open primary source

Amazon UK Seller Central

Account-specific fees, programme eligibility, policy and fulfilment documentation.

Open primary source

TikTok Shop UK Seller Centre

Current account, category, fee, fulfilment and returns requirements.

Open primary source

Temu Seller Centre

Account-specific seller terms and eligibility. Contractual rates should not be inferred from third-party estimates.

Open primary source

Citation checklist

  • Prefer the organisation that owns the underlying data.
  • Record title, URL, release date, table and reporting period.
  • Distinguish UK, Great Britain and global figures.
  • Label estimates, synthetic tests and survey samples explicitly.
  • Do not turn one seller account's terms into a market-wide claim.
  • Do not infer rankings, traffic or revenue from AI answers.
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