About us
Operational software, developed in wholesale.
MaxInvent grew from software developed for real product, order, courier and marketplace operations at Sun Exotic Wholesale Ltd.
Our story
MaxInvent grew from operational software developed for Sun Exotic Wholesale Ltd and used for product listings, order processing, courier workflows and marketplace operations.
Sun Exotic Wholesale Ltd and MaxInvent Ltd are separate companies with a common director. MaxInvent product claims refer to MaxInvent; Sun Exotic's trading history or recognition is not presented as an award or endorsement of MaxInvent.
In May 2026, Sun Exotic — not MaxInvent — was named Digital Champion of the Year at Sugro UK's trade show. The trophy held by Sun Exotic is inscribed “Sugro Digital Innovation Award 2025”. The event reporting and trophy wording use different labels, so both are stated here exactly.
- Primary AWS region
- London
- DR snapshot region
- Ireland
- Companies
- Separate
- Origin
- Wholesale ops
What we value
How we build and run MaxInvent
UK-first operations
The primary app, databases and uploads run in AWS London. Encrypted disaster-recovery database snapshots are copied to AWS Ireland.
Built from our own pain
The software grew from practical product-listing, order-processing, courier and marketplace workflows developed for Sun Exotic Wholesale Ltd.
Your data is yours
Tenant-isolated database design and access controls, with processing described in the privacy notice and customer agreement.
Improve continuously
We improve the platform around observed operational needs and verified customer requirements.
Direct support
Customers have a direct route to the UK-based MaxInvent team, with support scope set by plan and agreement.
Marketplace operations
Core marketplace connectors and operational workflows are built around the platform's shared stock and order model.
Want to see how we work?
Book a 20-minute call. We'll show you MaxInvent live, walk through your use case, and answer anything.