Profit analytics
Marketplace and order profit on true costs
Work out what an order actually earned after marketplace fees, allocated charges, invoiced shipping and the cost of goods frozen at dispatch — not gross revenue minus a list price.
- Marketplace P&L
- By channel
- True-cost margin
- By order
- COGS snapshot
- At dispatch
- Finance export
- CSV
Gross margin hides the orders that lose money
Revenue minus cost price says every order is profitable. Then the marketplace takes its cut, the courier re-weighs the parcel, a rebate changes the buying price and a portion comes back as a return. The orders that lost money look exactly like the ones that did not.
- Marketplace fees and charges are settled after the sale
- Shipping is measured at the quoted rate, not the invoiced one
- Cost price moves after dispatch, so old orders re-price themselves
- Returns and rebates are not attributed to the order that caused them
- Channel-level profit is a spreadsheet built once a quarter
Cost the order where the costs are recorded
Profit reporting reads the same records as operations: the fee and charge lines from the marketplace, the allocated courier invoice, the packaging defaults and a cost of goods snapshot taken at dispatch so history stops moving.
- Marketplace profit by channel with a batched costing engine
- Order-level profit with true costs and CSV export
- Marketplace charges and fees allocated to orders
- Rebate-net cost of goods frozen at courier dispatch
- Invoiced courier cost and packaging defaults included
Capabilities
What you get with Profit Analytics
Marketplace profit analyser
Profit and loss by marketplace built on true costs rather than headline revenue, so channels can be compared on what they actually contribute.
Order-level profit
Profit for individual orders with the cost lines that produced it, exportable as CSV for finance review or a deeper model.
Charge allocation
Allocate marketplace charges and fees to the orders they relate to, and reconcile fee lines against the orders on record.
COGS frozen at dispatch
Rebate-net cost of goods is captured when the courier dispatches the order, so later price changes do not silently rewrite past margin.
Invoiced shipping cost
Where courier invoices have been reconciled, margin uses the invoiced cost and allocated surcharges instead of the rate quoted at booking.
Costing defaults
Configure per-order and per-parcel packaging and label costs so the small recurring costs are in the number rather than forgotten.
Built-in automation
The work that runs itself
- Auto-snapshot rebate-net COGS at courier dispatch
- Auto-allocate marketplace charges to related orders
- Auto-include allocated courier surcharges in order margin
- Auto-export profit reports as CSV for finance
FAQ
Frequently asked
How is this different from a marketplace fee calculator?+
A calculator models a hypothetical order from published fee rates. This reports on orders you actually shipped, using the fee and charge lines the marketplace settled, the courier cost you were invoiced and the buying price at the moment of dispatch. Use the calculator to price a product and this to find out what happened.
Why freeze cost of goods at dispatch?+
Because buying prices move. If margin is recalculated from today's cost price, last quarter's profit changes every time a supplier price or rebate changes. Snapshotting rebate-net cost at dispatch keeps historical margin stable and auditable.
Does it include advertising spend?+
Marketplace fees and charges that appear on your settlement records are included through charge allocation. Advertising platforms that bill you separately are not automatically imported, so treat ad spend as a cost to layer on top rather than something the report already knows about.
Is this accounting?+
No. It is operational profit reporting for commercial decisions about channels, products and couriers. Your statutory accounts and VAT return remain the work of your accounting system and your accountant.
Ready to see it in action?
Book a 20-minute demo and we'll show you profit analytics live, tailored to your operation.