Audit and clean the spreadsheet
2-4 hours (the biggest step)
Open your master spreadsheet. For every SKU, verify: the SKU column is unique (no duplicates, no blanks), the stock number matches a recent physical count (if unsure, do a quick stock take), cost and selling prices are populated, and there are no merged cells or text notes mixed in with numeric columns.
- Duplicates are the #1 cause of failed imports. Run a quick =COUNTIF check on the SKU column.
- Stock counts older than 30 days are usually wrong. A fresh count is worth the hour.
- If you have variant products, ensure variants each have a unique SKU — 'Blue T-shirt (Medium)' is not a SKU.
Pitfall
Don't import SKUs you're no longer selling. Archive them in the spreadsheet first. A messy catalogue stays messy in the new system.